lennox

Lenox Collections has developed a pair of Greyhound sculptures named Jeweled Devotion in ivory china. They will be offered through their direct mail division, and they are going to test in January both through direct mail catalog and a media advertisement. With the media advertisement they will include a coupon that the customers can cut off and send in to order the sculptures..

Greyhound Pets of America has been asked to serve as a "sponsor" for this product. They will devote some of the copy space to GPA in their advertisement and donate
2 1/2 % of each sale to the Emily Griffin Memorial Injury Fund.

The advertising campaign is estimated to reach over 2 million people across the country. Lots of people will be learning about greyhound adoption due to the generosity of Lenox.

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